We all want to send our prospects an email, postcard, flyer, or some other marketing and have them buy from us. Unfortunately, we all know it isn’t that easy. When we send our campaigns only about 1-2% of the prospects are looking to make a purchase for the products/services we sell. What do we do…
Using Technology to Maximize Employee Productivity Technology is a great tool to help improve the productivity of employees. Technology helps alleviate employees of menial, repetitive, and data entry tasks. The productivity gains from technology have been increasing every year for the last twenty or so years. We have seen an evolution from replacing people having…
Budgeting for IT: The Whole Picture You understand the importance of creating and using budgets for benchmarking company performance. How can you properly budget for IT spend. IT spending has evolved in recent years with the advent of subscription licensing, leasing, and more necessary services. In this article we will break the spending down into…
Phishing Scams don’t have to be complicated Today we are going to talk about a recent phishing scam to prove that anyone can not only fall for these scams but it doesn’t take a criminal mastermind to run them. During the early days of the pandemic, a 17-year-old British teenager pulled off a phishing scam…
Windows 11 Windows 11 was released on Oct 5th. We are still recommending that anyone using software for their work, check with the software manufacturer before updating. Also, check with your Managed Services provider before upgrading any equipment so they can ensure you won’t have any issues upon upgrading. Once you have the all-clear to…
Technology is a productivity tool not a people replacer The robot overlords we have been waiting for haven’t arrived yet. The conflict between human jobs and robotic automation is still in its infancy. The most important asset, technology or otherwise, companies have is their employees. Robots, automation, video conferencing, and cloud solutions are being used…
Marketing Minute: First Impressions Many people don’t realize it but initially the only comparison a prospect has between you and your competition is your marketing. If the prospect hasn’t received a referral from a trusted resource the only comparison tool, they have is your marketing. This includes your website, search reviews, printed material, and your…
Why Avoiding Cyber Security Training Could Cost You Your Business By now, most leadership has heard of cyber security training, but why is it so important? Cybercrime is up 600% due to the Covid-19 pandemic. Almost 90% of all data breaches are caused due to human error. Your company’s data is only as strong as…
Ransomware: Why Backups Are No Longer Protection We have all heard of the threat of ransomware and how malicious actors encrypt your files and demand a payment to provide access to your data. Until recently there were two major ways firms protected themselves from the threat of ransomware. The first protection was prevention by implementing…
Video Conferencing Today we are going to talk about Video conference tools. A quick note before we go much further, just because everyone now has video conference tools doesn’t mean what used to be a phone call now needs to be a video. I don’t need to see Mary’s cat or Little johnny running around…