Marketing Minute: First Impressions
Many people don’t realize it but initially the only comparison a prospect has between you and your competition is your marketing. If the prospect hasn’t received a referral from a trusted resource the only comparison tool, they have is your marketing. This includes your website, search reviews, printed material, and your social media content.
Here are a couple of tips to ensure you are making a good first impression. Make sure your web content is updated and speaks to the PROBLEM of your clients. When clients are searching for a service provider, they don’t often want to see pages and pages explaining your solution if they aren’t sure you can help with their problem.
Make sure you have as many positive google reviews you can get and make sure they are staggered. Also, make sure the reviews are replied to, including the bad ones, professionally.
If you are using direct mail or provide printed material make sure it speaks to the client needs and remove as many “good service”, “friendly”, and “best” platitudes as you can. Find me one company that doesn’t say these things, what makes you truly different.
Finally, address your social media content. If you haven’t posted to Facebook in 2 years, delete it. Social media is only good if you are using it to engage with your clients and prospects. Take 5 minutes a week and say something.
If you do these things, much of your competition isn’t, so you will win more prospects and close more deals.