Marketing Minute: First Impressions Many people don’t realize it but initially the only comparison a prospect has between you and your competition is your marketing. If the prospect hasn’t received a referral from a trusted resource the only comparison tool, they have is your marketing. This includes your website, search reviews, printed material, and your…
Why Avoiding Cyber Security Training Could Cost You Your Business By now, most leadership has heard of cyber security training, but why is it so important? Cybercrime is up 600% due to the Covid-19 pandemic. Almost 90% of all data breaches are caused due to human error. Your company’s data is only as strong as…
Ransomware: Why Backups Are No Longer Protection We have all heard of the threat of ransomware and how malicious actors encrypt your files and demand a payment to provide access to your data. Until recently there were two major ways firms protected themselves from the threat of ransomware. The first protection was prevention by implementing…