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Scalecon 2026
Scalecon 2026 • Session Resources

Turn 1 hour a week into content that delivers ready-to-buy leads

The full toolkit from the session, free and no email wall. Import the workflows, load the skills, build your own version.

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In the kit:

Table of Contents

The system in one paragraph

Consistent video and blog content is the most reliable inbound lead source an MSP can build. The catch is keeping it up. This system finds topics worth writing about, drafts the blog in your voice, turns that blog into a teleprompter-ready video script, auto-cuts the video into short clips after you film, and publishes the content everywhere. Your part is about an hour a week: the result is inbound leads who already trust you before they ever call.

Two blog posts and two long-form videos every week. Automation finds the topics, writes the drafts in your voice, strips the AI tells, and turns each blog into a teleprompter-ready script. You film off the teleprompter and the videos auto-cut into short clips, so a week of raw material spreads across your blog, YouTube, and social. Your part is about an hour a week. The result is inbound leads who already trust you before they ever call.

Six things to take home

1

Consistency beats brilliance.

A system that runs every week beats a perfect post you abandon.

2

Content leads arrive pre-sold.

They already trust you. The call starts at the finish line.

3

Automate the boring 20, keep the human 1.

Research, writing, cleanup, clipping: machine work. Camera: yours.

4

Voice is the whole ballgame.

Brand Voice + AI-Filter is what keeps content from sounding like a bot.

5

Multiply, don't manufacture.

Two blogs and two videos a week fan out into clips and social everywhere.

6

Start with one piece.

Get one workflow winning before adding the next.

Reflect before you build

1. What’s the one question your best clients always ask on the first call? That’s your first piece of content.

2. If research, writing, and editing took zero of your time, how many videos would you actually film per month?
3. What has stopped your content before, and which single automation removes that exact blocker?
4. Whose voice should this sound like, and what are three phrases that person actually says?

The tool stack

None of this is proprietary. Here’s exactly what runs the engine.

n8n  •  orchestration

Claude Skills  •  Topic Scout

Claude Skills  •  Brand Voice

Claude Skills  •  Blog Post Creator

Claude Skills  •  AI-Filter

Claude Skills  •  Script Creator

Speakflow  •  teleprompter

Opus Clip  •  short-form clips

Download the starter kit

Everything is generic and cleaned of any company data. Import each workflow into your own n8n, connect your own credentials, and edit the prompts to your voice. New to n8n? Start with the setup guide below.

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Guide

n8n Setup Guide

Every workflow explained: how to import, connect credentials, run it, and customize the prompts, sources, and outputs.

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n8n workflow

Topic Scout

Pulls candidate content topics from public sources on a schedule, then scores them for your audience so you never stare at a blank page.

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n8n workflow

Blog Post Creator

Takes a topic, writes an SEO-aware draft in your brand voice, then runs an AI-tell cleanup pass to strip the robotic phrasing.

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n8n workflow

Script Creator

Turns a finished blog into a first-person, teleprompter-ready video script, plus an optional short-form clip version.

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Free tool

Brand Voice Skill Builder

Drop in your website, logo, and a few marketing pieces. It reads your brand and builds a skill you can load into Claude, ChatGPT, Copilot, or Gemini, so every draft sounds like you.

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Claude Skill

AI-Filter

The Human Voice Filter reads a draft and strips the words and patterns that scream "a machine wrote this." Install it as a skill, or paste it into any AI

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Handout

Session notes

The one-page workbook: key takeaways, the weekly workflow, and four reflection prompts to plan your first month.

Steal this. Build your version.

Then come find me and tell me what you did differently. You’ll think of things I didn’t.

Marc Umstead • Plus 1 Technology • Do the right thing.

What can we do better?

We love to hear from our clients, please let us know if there are any areas that you think we could improve upon.